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Thoughts

Brands that changed a language – and their companies’ fortunes…

Always rather tragic to hear something’s a victim of its own success…   So we were gassing on FB about brands that have either become generic terms or verbs – certainly sounds like something to aspire to when choosing a brand name.  I’ve collated a few I knew of: A few that have shifted semantically to become verbs (or verbal adjectives – eg “A Hoovered home is as clean as it
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Under the Skin…

Not so much a long-awaited Jonathan Glazer alien cannibal movie; more of a look at the anatomy of a piece of vector work… One unfortunate side-effect of so much amazing graphics software is that it can conceal the craft and graft that the operator puts in…  So, purely for interest’s sake, here is the layers palette of a design we’ve just completed – a fairly simple-looking flat design pd
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Wacom Intuos Pen Fix

Narrow Escape for Wacom Graphic Pen   Graphics folks everywhere daren’t imagine how bad their tablet failing would feel… …read the terrible tale that befell me, if you dare… The symptoms came on without warning and seemingly without cause – no response at the pen tip or either button, but business as usual at the eraser end and with the mouse. Having tried the diagnostics to confirm
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Not Sexy Marketing…

OUCH!  Check 2nd paragraph; avoid suffering such horrific indignity with our copy-checking service…  
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Recipe for disaster…

Even the best marketing agencies can benefit from Irzstbl’s copy checking service…  
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